By Ben Miles
The Benefits of Using FBA
Increase your sales. According to Amazon, around two thirds of FBA sellers reported that their sales increased on Amazon.com by more than 20% since joining FBA. Since using FBA, 27% of sellers have seen sales increase by 50% and 13% of sellers sales’ have more than double since utilising the FBA service.
More likely to win the Buy Box. Amazon keep the secret of winning the ‘Buy Box’ close to their chest. But it certainly seems that by using FBA, you’re in with a higher chance. The algorithm seems to favour sellers offering an outstanding customer experience, so when the customer experience is being dealt with by Amazon themselves, it stands you in good stead.
Save space; grow! As your business grows, and your inventory increases, so do your storage requirements. Most of us don’t have the luxury of a large warehouse, and end up climbing over boxes of stock that pile up around the house. So let Amazon take care of the storage for you for a small fee, and don’t limit the amount of stock you can hold.
Save time. Again, the more orders you’re dealing with, the more time you’ll potentially be spending on picking, packing and posting orders out to customers. Time that could be far better spent on growing your business rather than doing manual tasks. Outsourcing to Amazon frees up your time for the important stuff like finding new products to stock, as well as giving you time for yourself.
Access to Prime Members and eligibility for Free Super Saver delivery. It’s estimated that Amazon Prime members spend twice as much as other shoppers on average. Amazon Prime members can filter their search results to only show “Prime-eligible offers”, which surfaces only products sold by Amazon, or through FBA sellers. So by using FBA, you’re increasing your visibility to the most active shoppers on Amazon.
Utilise World Class Customer Service. Amazon have firmly established themselves as leaders in the e-commerce world, thanks in no small part to their emphasis on providing outstanding customer service. Using FBA, you can offer this same standard of customer care without having to lift a finger. Amazon can take care of enquiries, returns and refunds.
FBA can fulfil orders from other sales channels. You can use FBA as a single inventory source for a range of sales channels, including eBay, Newegg, and even your own web store. Note: Multi-channel fulfilment costs more than the standard FBA service, and doesn’t provide customer service for orders that don’t come through Amazon.